VISION STATEMENT

Hope you gained one or two things from my previous post? This new post is about the qualities a good manager. I mentioned them in the previous post but would expatiate more on individual qualities  in this post.

VISION 

A vision is an inspirational description of what an organisation would like to achieve or accomplish in the mid-term or long-term. It is meant to serve as a guide for choosing current and future courses of action. Your vision statement is your inspiration which affects all your strategic planning.


It may apply to the entire company or a section of the organisation. In a nut shell a vision is the height an organisation intends to achieve in the future(Long-term). to grow in all aspects an organisation must have a strong vision statement and work towards achieving it. Major organisations of today started small but have a vision big vision which brought them to their current status today e.g. Facebook started with a couple of young guys but with a big vision, today they are listed in the major stock exchange in the US, we have so many examples like that such as Google, Citibank, major banks in Nigeria, Major fast food franchises to mention a few.

A good vision statement must possess the following qualities:
1-Brevity which means, it must be strait to the point,
2-Clarity which means it must be devoid of ambiguity,
3-It must be abstract and challenging,
4-it must state the organisation's purpose,
5-Must be future focused,
6-Must set a desirable goal which matches the organization's success.

The followings are some examples of vision statements:

“We intend to provide our customers with the best online shopping experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery.” - Online Retailer

“Our salon will change the way you think about a haircut. Full service comfort, friendly staff, a relaxing atmosphere, and the best prices in town give you an experience that will leave you glowing both inside and out.” - Hair Salon.

"Our [Amazon's] vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online." (Quoted from Amazon.com)

"Within the next five years, the Women's Centre will have helped create a safer, more harmonious community by helping women acquire the education, skills and resources necessary to build self-sufficient prosperous lives"

We can see that the vision statements above harmonized all the listed characteristics.

Until our next post, stay focused and achieve your goals of having a formidable business while starting small.


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